When a British literary festival and a fabled South American republic set out to change their image, the results are not so much bizarre as surreal.Read the rest of the article here.
Colombia, so long associated with Pablo Escobar and narco-terrorism, is redefining itself as the country of tourism and creativity, not guerrilla violence. Where New Zealand is 'pure' and India 'incredible', Colombia's new logo declares 'Colombia es pasión'.
Colombia's quest for a fresh international narrative has coincided with the Hay Festival's ambitions to take off from Wales and bring contemporary literature to the wider world. The second Cartagena Hay Festival, trading wellies for bikinis, dominated Colombia's cultural headlines last week.
The Cartagena Hay Festival
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