2.06.2007

Seeing Red

As Valentine's Day approaches and the market is flooded with red objects, ready for purchase, the NY Times discusses the way we see red (though really, they forgot to include redheads in their discussion):
As it happens, red is an exquisite ambassador for love, and in more ways than people may realize. Not only is red the color of the blood that flushes the face and swells the pelvis and that one swears one would spill to save the beloved’s prized hide. It is also a fine metaphoric mate for the complexity and contrariness of love. In red we see shades of life, death, fury, shame, courage, anguish, pride and the occasional overuse of exfoliants designed to combat signs of aging. Red is bright and bold and has a big lipsticked mouth, through which it happily speaks out of all sides at once. Yoo-hoo! yodels red, come close, have a look. Stop right there, red amends, one false move and you’re dead.
Read the whole article here.

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