It's his first time.

Iain Hollingshead has won the Literary Review's Bad Sex in Fiction award with a passage from his book, Twenty Something.
If you'd like to read some other passages that were nominated, visit the Guardian... but you'll be sorry if your boss sees what you're reading.

And here's Iain Hollingshead in the Telegraph, so see what he has to say about his win.

Until now, friends' concerns about my budding literary career have revolved around the possibility that I might, unfairly, be confused with the rather more successful Alan Hollinghurst, author of The Line of Beauty.
Since this surprise victory, I feel we're on a level playing field. And he can keep his Booker Prize.