I am the Manatee?

So The Notorious Bettie Page didn't do it for you... you needed something... racier.
Well, all you weirdos out there can now help promote a very bizarre joke that's is funny despite itself. Thanks to audience participation, Conan O'Brian's show has stumbled upon way to get the audience involved to inject a whole show's worth of humor into what was originally a throw-away line.

At the end of the skit, in a line Mr. O’Brien insists was ad-libbed, he mentioned that the voyeur (actually Mark Pender, a member of the show’s band) was watching www.hornymanatee.com. There was only one problem: as of the taping of that show, which concluded at 6:30 p.m., no such site existed. Which presented an immediate quandary for NBC: If a viewer were somehow to acquire the license to use that Internet domain name, then put something inappropriate on the site, the network could potentially be held liable for appearing to promote it.
In a pre-emptive strike inspired as much by the regulations of the Federal Communications Commission as by the laws of comedy, NBC bought the license to hornymanatee.com, for $159, after the taping of the Dec. 4 show but before it was broadcast.
By yesterday afternoon hornymanatee.com — created by Mr. O’Brien’s staff and featuring images of such supposedly forbidden acts as “Manatee-on-Manatee” sex (again using characters in costumes) — had received approximately 3 million hits, according to NBC. Meanwhile several thousand of Mr. O’Brien’s viewers have also responded to his subsequent on-air pleas that they submit artwork and other material inspired by the aquatic mammals, and the romantic and sexual shenanigans they imagine, to the e-mail address conan@hornymanatee.com.

Oh, and more on real marine life (no joke) can be found here in this NY Times article that chose to discuss turtles in some detail. I'm a dork, I know, but I found it interesting.