10.30.2006

What do women want?

What do women want? Apparently, a large kitchen.

Okay, so the article is about businesses "realigning their marketing and design practices, learning to court an increasingly female-centric consumer base that boasts more financial muscle and purchasing independence than ever before" but still... they open with an example of women wanting to change the design of kitchens. Come on, guys, couldn't you have led with the Best Buy example?

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