Worldchanging

WorldChanging is trying to hack the publishing system.

On November 1st, at 11.11a.m. (EST), WorldChanging wants you to purchase its book, Worldchanging: A User's Guide for the 21st Century, on Amazon.com. If only for one day, it hopes to be Amazon's number one book.

Sounds intriguing, right? And it's for a good cause. Well, actually, I just assume it's for a good cause because Al Gore wrote the forward and I tend to do whatever Al Gore tells me to do. Perhaps it's therefore necessary that I get this book and educate myself on the issues discussed within. This is what WorldChanging has to say about the book:

Worldchanging: A Users Guide for the 21st Century is a groundbreaking compendium of the most innovative solutions, ideas and inventions emerging today for building a sustainable, livable, prosperous future. From consumer consciousness to a new vision for industry; non-toxic homes to refugee shelters; microfinance to effective philanthropy; socially responsible investing to starting a green business; citizen media to human rights; ecological economics to climate change, this is the most comprehensive, cutting-edge overview to date of what's possible in the near future -- if we decide to make it so.